Creative Assets

Secondary CTA

By default, this button is always 'Drive There' or 'Favorite Brand' depending on the primary CTA.

Brand Icon

152x112px

jpg or png

Brand Icon

152x112px

jpg or png

Call-To-Action

Options:

♥ + Brand Name

Save for Later

Save Offer

Drive There

Remind Me

Save Video

Change Voice

Download App

Premium Creative

608x240px

788x240px

jpg or png

Info Button

The info button takes you to the preview screen.

Creative Assets

Branded Pin

The pin marks your location on the map. Tapping the pin or arrow reveals your creative along with more info about your location and several action buttons.

Zero-Speed Takeover

Takeovers are served once a driver comes to a complete stop.

Nearby Arrow

The arrow appears at the beginning of a session and indicates your location is nearby.

Promoted Search

Download Full Guide

Asset Checklist

Follow these guidelines to determine which assets are needed for your campaign:

  • Drive There

  • Favorite Brand

  • Remind Me

  • Call Now

  • Save for Later

Creative Assets
  • Brand Icon

    152x112px
  • Brand Logo

    690x550px
  • Premium Creative

    608x240px
  • Premium Creative [Wide]

    788x240px
Text Assets
  • Location Title

    20 character max
  • Mobile-Friendly URL

    Redirects users from Preview screen or Inbox Message to your landing page
  • Ad Copy / Offer Details

    Unlimited characters 100-200 character recommended
  • Phone Numbers

    List of phone numbers by business location
Text Assets [Continued]
  • Services

    Options: Drive Thru, Parking for customers, Outdoor seating, Reservations, Delivery, Credit card payments, Take-out, Wheelchair accessibility, Wi-Fi, Valet Parking
  • Short Search Description

    22 character max
  • Inbox Message Title

    38 character max
  • Inbox Message CTA

    18 characters max
  • Inbox Message Description

    Unlimited characters 75 character recommended
  • if using a Push Notification , please include a Reminder inbox Message Title/CTA/Description

Enough About Us.

Let's talk about you!

waze-brands@google.com

*Beep beep!

*Beep beep! *Beep beep!

*Beep beep! *Beep beep!

*Beep beep!

*Beep beep!

*Beep beep!

*Beep beep!

*Beep beep!

* = Mandatory field
The form has been succesfully submitted!