Make It Simple and Clear to the User
Use your most recognizable icon that clearly indicates what is being advertised at the marked location. Avoid text on pins for best on-screen visibility.
Remember The Context
The more your creative asset is tailored to the platform, the more likely users will be to engage and remember your brand’s message. Less text is more—shorter messages are easier for Wazers to digest when at a stop. Use the message to add more context to the Wazer’s journey.
Align the
Call-to-Action (CTA)
Think about the end goal of your campaign. What do you ultimately want the user to do? What’s going to incite action but not be overbearing? Choose a Waze CTA to strengthen your campaign message. Primary engagements come from the Waze CTA.
