Elementos creativos

Call-To-Action

Options:

♥ + Brand Name

Save for Later

Save Offer

Drive There

Remind Me

Save Video

Change Voice

Download App

Premium Creative

608x240px

788x240px

jpg or png

Info Button

The info button takes you to the preview screen.

Brand Icon

152x112px

jpg or png

Secondary CTA

By default, this button is always 'Drive There' or 'Favorite Brand' depending on the primary CTA.

Brand Icon

152x112px

jpg or png

Elementos creativos

Branded Pin

El pin indica tu ubicación en el mapa. Si el usuario hace click en el pin o la arrow, podrá ver tu creatividad, más información acerca de tu ubicación y diversos botones para interactuar.

Zero-Speed Takeover

Los Takeovers aparecen cuando el vehículo se encuentra completamente detenido.

Nearby Arrow

El Arrow aparece al comienzo de una sesión para indicar que tu ubicación está cerca

Promoted Search

Descarga la guía completa

Lista de verificación de elementos

Sigue estos lineamientos para determinar qué elementos son necesarios en tu campaña:

  • Drive There

  • Save for Later

  • Call Now

  • Remind Me

  • Favorite Brand

Creative Assets
  • Brand Icon

    152x112px
  • Brand Logo

    690x550px
  • Premium Creative

    608x240px
  • Premium Creative [Wide]

    788x240px
Text Assets
  • Location Title

    20 character max
  • Mobile-Friendly URL

    Redirects users from Preview screen or Inbox Message to your landing page
  • Ad Copy / Offer Details

    Unlimited characters 100-200 character recommended
  • Phone Numbers

    List of phone numbers by business location
Text Assets [Continued]
  • Services

    Options: Drive Thru, Parking for customers, Outdoor seating, Reservations, Delivery, Credit card payments, Take-out, Wheelchair accessibility, Wi-Fi, Valet Parking
  • Short Search Description

    22 character max
  • Inbox Message Title

    38 character max
  • Inbox Message CTA

    18 characters max
  • Inbox Message Description

    Unlimited characters 75 character recommended
  • if using a Push Notification , please include a Reminder inbox Message Title/CTA/Description

Suficiente acerca de nosotros.

Hablemos acerca de tí!

waze-brands@google.com

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* = Campos Obligatorios
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